QUALITY

At Purasure, each day is filled with providing new inspiration to consumers, to create fresh trends in dairy consumption. Each of our products, play a central role in people’s lives as they consume them all day long. Each with their own unique taste and place in life. We are highly passionate about making milk moments a source of delight and inspiration.

From new ways to delight consumers, to healthier ways to spread goodness and cheer in families, from delicious ways to entertain friends, to providing the quickest ways in which a mother can provide taste and nutrition. Made available to you by our farm-to-finished approach ensuring purity.

Our Process

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Sourcing

At Purasure, we procure milk directly from farmers and nurturing their natural milking powers. The milk is procured and immediately chilled to 4°c.

Testing

Over  lab checks ensure high level of quality control at every step. A few products are picked up at random and are tested before the delivery of the entire batch.

Packaging

The products are packaged in a food-grade material after pasteurization. We pay extra attention in our automatic packaging plant to deliver the best quality in appropriate packaging.

Delivery

Our complete end-to-end cold chain keeps the milk at 4°c. The milk travels via refrigerated trucks, insulated vans and bikes and finally is delivered in an insulated bag to the dealers and partners.